QMS is the public body responsible for helping the Scottish red meat sector improve its efficiency and profitability, and maximise its contribution to Scotland’s economy.
We market the PGI labelled Scotch Beef and Scotch Lamb brands in the UK and abroad and promote Scottish pork products under the Specially Selected Pork Banner.
Our internationally recognised assurance schemes cover more than 90% of livestock farmed for red meat in Scotland. They offer consumers in the UK and overseas the legal guarantee that the meat they buy has come from animals that have spent their whole lives being raised to some of the world’s strictest welfare standards.
Scotland’s beef, lamb and pork producers make an important contribution to the country’s rural economy, contributing over £2.1 billion to the annual GDP of Scotland and supporting around 50,000 jobs in the farming, agricultural supply and processing sectors.
With hundreds of years of tradition behind them, Scottish farmers pride themselves on meeting the high standards of today’s modern meat consumers, at home and abroa
Our Vision
As an organisation, is to be valued by our farmer
and processor levy payers and key stakeholders, as a business
support organisation which delivers strongly for the Scottish
red meat industry as it continues to build a global reputation
for animal welfare, quality assurance and integrity.
Our Mission
Our Mission
Our mission is to deliver a range of activities to support the development of a sustainable, professional,
profitable and resilient Scottish red meat industry. We will promote and protect the Scotch Beef PGI, Scotch
Lamb PGI and Specially Selected Pork brands through clear, effective communication to ensure consumers
fully understand what sets our brands apart.
Our Strategy
To support the development of a sustainable, professional,
resilient and profitable Scottish red meat industry which
makes an important contribution to Scotland Food &
Drink’s target of £30bn by 2030
